1947

NOTHING CAN BEAT “P-F” – Retailers nicknamed Hood and B. F. Goodrich shoes with Posture Foundation as “P-F” and were first marketed in print as “P-F” (Posture Foundation) in 1941.  By the end of WWII, when sneaker production of civilian footwear was reinstated, Hood Rubber introduced the famous “P-F” graphic logo.

“P.F.” means Posture Foundation, – a patented feature found only in Canvas Shoes made by B. F. Goodrich or Hood Rubber Company.  Shown below is an ad from 1950.

The patented “P-F” performance technology gave Hood sneakers, especially the company’s popular basketball shoes, an advantage in the late ‘40s and early ‘50s.